WhatsApp Business is an instant messaging application developed by WhatsApp Inc. This application allows small business owners to easily interact within the WhatsApp platform.
Once a business owner opens WhatsApp Business for the first time, they will be prompted into creating their own business profile. A typical business profile includes pictures and information like when that business is open. From there, potential customers can contact that business by messaging them like they would with any WhatsApp user.
Businesses like WhatsApp Business since it can be a great way to open up a new line of communication for customers. However, it does come with some issues like requiring a mobile number anytime you want to create a new business profile. Businesses will also notice that the application is currently a bit limited in what it can do.
Overall, WhatsApp Business is a bit limited in functionality but it still can be a great way for small business owners to create a new line of communication for free.